It has been observed that Life Lager Beer is the most consumed alcoholic beverage in Anambra State and South-East geopolitical zone.
Prominent traditional rulers in Anambra State stated this during the just concluded Onwa Agwu Cultural festival at Nri in Anaocha Local Government Area.
Correspondent Blessing Uchendu reports that traditionally, Onwa Agwu is a historical festival in Agukwu Nrị that is held either in June or July of every year depending on where it falls in the traditional calendar of a particular year.
According to some natives, the masquerade festival which is held just after crops have been planted for the rainy season, is meant to fend off spirits of misfortune and ill luck for the rest of the year.
It was therefore a mutual cultural affair between Agukwu Nrị community and the Nigerian Breweries Plc which has stood strongly for so many years as the brewer of historic alcoholic and non-alcoholic beverages of which Life Lager is an age-long name among them.
Nrị being the ancestral head of Igbo origin, people from different walks of life came together at the festival to endorse Life Lager beer as the leading alcoholic beverage in Anambra State and the entire South East.
The endorsement of Life Lager at the event was also replicated with names such as Onyeze also known as Mmanya Oganiru.
Performing the function, the Chairman, Anaocha Traditional Rulers’ Council and the Traditional Ruler of Neni, Igwe Onwuamaeze Ezeani, said that Life Beer brand is the best for Ndị Igbo and urged the manufacturers not to relent in extending in its coperate social responsibility.
In his remark, the President General of Nrị Progress Union, Chief Kelvin Obiegbunam, appreciated the brand for choosing Nrị as the venue of the event, and assured that their coming to ancient kingdom would not be in vain.
In their remarks, the Regional Business Manager, East, Nigerian Breweries Plc, Mr Austin Aka and the Corporate Affairs Manager, East of the firm, Lady Joy Egolum, said that the aim of the endorsement from Nri Ancient Kingdom was to let all Igbo people know that Life Beer is the king among other beer brands and commended the Nri Ancient Kingdom for welcoming them.
Dignitaries at the event included the Managing Director and Chief Executive Officer of the Anambra Broadcasting Service, Dr Uche Nworah, Portfolio Manager, Mainstream Lager, Mrs Kehinde Kadiri, Senior Brand Manager Life Beer Mrs Aishat Anaekwe and the Brand Manager Mr Chidi Egwu among other personalities from both the firm and host community.
Investiture on Life Beer signifying Igbo royalty and grandeur, and cultural displays by different dance groups in Nri made the event memorable.